kate hardcastle is a retail analyst and shejoins kate hardcastle is a retail analyst and she joins ushareholders? i think so, and shejoins us now. good news for shareholders? ithink so, but and shejoins us now. good news for shareholders? i think so, but with a cautious note. retail, particularly the mass market, is really struggling steel and what we have seen struggling steel and what we have seen here is that next do a good job online, including the credit facility as well is that international offer and also the summer international offer and also the summer months where we had some good summer summer months where we had some good summer weather back in june summer months where we had some good summer weather back injune where they sold more full price merchandise but there is a big job still to do with a very large organisation losing market share all of the time to browns like cesaro or prime mark. the company says it remains cautious about its outlook. the website has been made a lot more user—friendly. what bits of the business are still struggling? user—friendly. what bits of

kate hardcastle is a retail expert at insight with passion. what is going on?want everything instantly now, we want more personalised offers, we want trends to be in shops sooner, so we don‘t buy that traditional calendar of things coming to the shops and hanging around for six months, then picking them up on sale at the end, we wa nt picking them up on sale at the end, we want them fast moving, items we have perhaps been on social media and we want them in our house quickly. we have a talent on the high street but also a rise of brands that can turn around things quickly. if you talk to those traditional brands, that still have the high street stores, they all have an online presence as well but they are still not managing to quite get it right. so everything you say is true, clearly, that we want things quicker and we want things we have seen online. how do they hope to compete? we will have to take a small part of the market. part of it has got to be that got to get products in sooner and they‘ve got to identify trends. i personally believe retailers still t

retail analyst kate hardcastle joins me now. thank you very much for being with us.inly because as consumers we want everything how we wa nt as consumers we want everything how we want it — i think we cite all of the change down to the german discounters, the aldis and lidles, which has an economical offer that is great quality. we are eating out more. we are more savvy as customers. we have amazon coming into the market. and we have seen amazon delivering within the hour — is it pressuring supermarkets? exactly. the big five have additional pressures. they can‘t stand for one thing. it can‘t be "we will offer the cheapest price". customers want so much more. it has to be experiential, it has to be theatre — we have cooking schools at waitrose. if it is the cheapest, it has to be the best quality, like the discount stores. as saying —— sainsbury‘s are doing, you know, groceries will be ready in 15 minutes. before long the fridge will talk to the supermarket to tell them what to orderfor you. talk to the supermarket to tell them what to order for you. at the moment at