and yet you have the likes of kate moss and selma hayek wearing them, had a jamaican that happen? amazing. you can search, because i know which store buys it from, each store buys a different thing, and you are able to trace it. that is a gift for you, you can't beat that marketing. that helps sales incredibly, and social media is so important, so once repairs that picture or a celebrity does, we see a direct correlation with sales on the website, so we can trace it, click baxter regli from instagram, twitter, pinch rest. you mention those social media sites, what percentage of your day do you spend on social media promoting your brand? too much, i think about it is so brand? too much, i think about it is so important. we have a blog section on the website where we do interviews with interesting, inspiring women. we are always looking to work with photographers who have big social media influences, so it is a whole new different type of celebrity now you have wearing your product, notjust selma hayek, kate moss come it is also these girls who would not necessarily be known on the

. >> i always wanted to be kate moss, so -- >> jimmy: yeah. how great is kate moss?y: i know that you live in chicago, right? where you filmed "empire"? >> yes! okay, so here's -- here's the disturbing, well not disturbing, but it's confusing. >> jimmy: okay. >> i thought st. patty's was last weekend. [ light laughter ] i'm confused. >> jimmy: they have to do it. >> what do you mean? >> jimmy: it's such a blow out, that it takes a week to clean up. >> it is -- well they dye the river green. >> jimmy: they really go for it. chicago's is one of the biggest st. patrick's day celebrations . >> i know, but how do they get to -- how do they get two weekends of drunkenness? i mean, i don't understand. who came up with this idea? >> jimmy: i wish i did, but it wasn't me. it's a great idea. [ laughter ]ars. [ light laughter ] but did you -- now, i always forget that it is the week beforet >> i never know that. well i figured it out when i get on the elevator about 9:30 a.m., and my, i don't if they were my neighbors' guests >> jimmy: at 9:00 a.m. >> 9:00 a.m. and i had to lie