mike co-producer and i, kate novak, who is also my wife, we worked basically with deferred salaries, because we really believed in this project we raise money from friends and some other investors, just a handful of people who had also invested in our last movie. many of them are folks i know from college and law school, people i think who believe in kate and i ask filmmakers, and thought this was really an important story to tell. >> did your documentary then it purchased by somebody? >> it has been acquired by magnolia pictures and participant media, and history films is our television partner. participant media is the production company behind " waiting for superman." they are developing a social action campaign around the themes in the film, and hoping to make people focus on where we get our news today and what some of the challenges are to that way of getting news. the tagline they have developed for the film is "consider the source." one should always be an educated reader, but also to consider that some of the original reporting that its aggregated or linked in various forms