and it's the kater family. it's kind of murchison-hume world.onis: when i walked into the office for the first time, i wasn't really sure i was in the right place. i see fine china and fancy furniture. i thought this was a place that was selling toilet bowl cleaner. max: okay, so we started in 2008 in sydney. and it was basically me -- lemonis: sydney...? max: sydney, australia. my husband's australian. we met actually in hong kong. peter: max was working as the fashion editor for the south china morning post. max: and pete's not in the business, obviously, day-to-day. he's making money for us to live on. lemonis: and so why did you start this business? max: i had a young 18-month-old... lemonis: okay. max: ...who was born with eczema, asthma, and allergies and allergic sensitivities. so when i was cleaning the house, it would exacerbate them. and i thought, i'm just gonna make my own. so i would get, like, plant-based cleaners. it was absolutely nontoxic. lemonis: and that's the cleaning agent? max: yes. lemonis: wow. where'd the name come from