that was actually katerina's idea. someone else came up with the name flickr, nice con know nation takes, flickering candle. and we couldn't get the domain, the guy wouldn't sell it. and he did five years later for a lot more money. >> smart him. >> yeah. and we were trying to figure out what to do about that,cality rena came up with dropping the e, i thought that's terrible idea. and in retrospect, it was a great idea, 'cause it was very distinctive. got the domain, no problem. and there was this -- a funny moment where for a long time, would you search for flick we are no e and google would say did you mean flick we are an e and then it stopped doing that and then at one point, and i'm sure today if you search on flick we are an e, did you mean -- >> did you mean without the e? >> how much did you pay for? >> a little over $20 million. 20, 25. >> so, when you look at like some of the crazy, crazy valuations today in social media. >> snapchat, $10 billion. >> if you started -- >> have to make it quick, but what -- wha