katherine sebelius celebrated the decision saying they have taken a step forward in the retail industry. this announcement comes days after the food and drug administration announced a ad campaign to prevent smoking in teens. >> don't let tobacco control you. >> a pack of cigarettes? >> starting next week the $115 million multi media campaign will be seen on tv stations like mtv in print spots in magazines like teen vogue and social media. it's estimated 90% of smokers pick up the habit before they turn 18. the real cost campaign is aimed at 10 million kids between the ages of 12 and 17 who are not yet hooked but may be attempted. half a million people die each year because of smoking-related illnesses. just last week the fourth marlboro man paste passed away. nearly half of american adults smoked in 1965 while today only 18% puff away. despite the encouraging numbers 42 million americans can't kick the habit. their addiction makes smoking the leading cause of preventable death with $132 billion in direct medical costs. cvs and other drug stores like it are trying to reinvent themselves