joining us is katia beauchamp. >> thank you for having me. >> birchbox is an unusual idea. you have a lot of subscribers right now. over 800,000? >> yes. we launched over four years ago. it is challenging to find and buy beauty products because so many are out there. even more challenging online. we developed a service that has allowed you to discover and shop for beauty online by having a subscription that's personalized for you of samples. you can try product before you buy them. remember, personalized. we pair that with content. we e-mail you that content. you can buy everything you have sampled in our online shop. try, learn, and buy. you can feel so comfortable shopping online for your beauty and grooming. >> when you say personalize, does that mean i pick what i try? >> you fill out a beauty profile. that helps us understand you. as you rate them and purchase them, it continues to be personalized. it is always getting more adap d your behavior. we do have an element of choice. you are allowed to choose one product in the box or a specific feature box. if you want to c