i'm doctor katie rodan. and i'm doctor kathy fields. our goal with proactiv was to give everyone with acne a real solution, starting with the three step system. and our mission is ongoing. (dr. fields) that's right doctor rodan and i have been working for years to perfect formulas to reinvent our three steps to give you more. and that is why we're here today to share with you what we believe is the biggest breakthrough in acne treatment since we started proactiv over 15 years ago. (dr. rodan) it's called proactiv plus. it's an advanced acne treatment system. it's completely reformulated from the ground up. we designed it to have the dual purpose of delivering clear plus radiant skin. what makes it so unique is that for the first time ever, we've combined cleansing and toning into one step. (dr. fields) it provides gentle daily exfoliation, which is vital to cell renewal. (dr. rodan) second, we've included benzoyl peroxide which kills the bacteria and salicylic acid which helps keep pores clear. and finally, we've included built-in hydrat