katie rodan & cathy fields. they tell me about their big launch event for their company and how it was an enormous flop. and they explain why they made the decision to sell their business to estee lauder and they bought it back. we go into more depth. i hope you all get a chance to listen to it. it's really interesting. and if you do, please give us feedback. the pod cast, as you know, still pretty new and we love hearing what you think. we've gotten some really interesting feedback from people so far. so thank you to those of you who with have written in. go and listen for free. it's called been there built that. >>> for several weeks now, we have been doing our elevator pitch from here at hsn, the original tv network. we've made some dreams come true and we've had a few disappointments. but today we're going to find out again if our elevator pitcher maxz the cut. they're going to be pitch to go two executives from hsn to see if they're going to get the chance to sell their product live here in a studio just li