then also katie storino who has her own blog, twelvish style.oss her social media channel she reaches about half a million people. >> that's incredible. >> she's the kind of person you would be talking to. >> i hope she loves it. >> your product is awesome. let's go see. >> thanks, j.j. >> hi. i'm sarah. >> hi, sarah. i'm katie. >> nice to meet you. >> nice to meet you. so i love music. i love festivals. what i don't love is spending half my day trying to find my friends. if your friends are anything like mine, they can be pretty bad with giving directions, like i'm in the middle holding up my phone. so i created hot, hot cold. it's like the kid's game. it tells you whether you are getting warmer and cooler in terms of direction. it's way more intuitive than looking at a dot on a map, and a lot more fun. at the moment brand spent $1.4 million a year on music event sponsorship, and they're always looking for demonstrative ways to engage with festival goers. i would like to partner with these brands and use hot hot cold as an innovative and activa