i had katrina lake on last night, a visionary people, women and men, who have gotten the box, the boxit is exciting i point it out because the downgrade of goldman doesn't mean anything, carl, to the people who are buying stitch fix. they don't care about goldman's price target, okay these people just like stitch fix. they don't care about valuation. they like the box that comes what has happened is the bifurcation, david, we have people, analysts who are doing things that are basically, i'm going to put it out there, less relevant than trade rooms. goldman versus reddit, david >> well, what you're describing is things that are reminiscent of the late '90s my experience there, of course, having reported on it very closely, every day, joe and i would sit across from each other on the old "squawk box" set and you would be a guest sometimes and there was the same thing you come out as an analyst at your own peril if you wanted to stick to valuation and say, listen, i can't recommend something at 100 times sales or 500 times forward earnings and it didn't matter until it did. but, by the