joining us is katya beecham co-founder of birchbox. thank you for being here. >> thank you for having me. >> so birchbox is an unusual idea. you have a lot of subscribers right now. over 800,000. >> yes. >> so what happens. if you're a subscriber, what do you get? >> we launched over four years ago and it's challenging to find and buy beauty products enthuse many are out there. even more challenging online when you want to touch, try, and experience product before you buy it. so we developed a service that allows you to discover and shop for beauty online by having a subscription that's personalized for you, samples of $10 a month for women, $20 for men. you can try product before you buy them and remember it's personalized. then we pair that with content so you can learn about that product. we e-mail you that content, you can log in and check it out on our site and you can buy everything you've sampled in our online shop. so try, learn, and buy, you can now feel so comfortable shopping online for your beauty and grooming. >> when you