. >> reporter: she's talking about noodle.org, the brainchild of princeton review founder john katzman. his goal, creating a one-stop shop for college profiles, reviews and costs. >> there is a reason no one has done this. that no one has put together a way for learners and parents and students and educators. the information is scattered. it's all over the place. giving you good advice really means getting in your head. >> reporter: noodle curates a list of potential colleges based on user responses to a questionnaire. >> they asked me what i wanted because it was very scrambled in my head so they would ask me from extremely to not at all. >> reporter: but noodle hopes to be much more than a virtual advisor to choose a college, it wants to be a one-stop shop for all things education. >> at launch there are two things we focused on schools. whether that's a kindergarten or a college or a grad school or a study-abroad program, and learning content. i want to learn how to add two fractions. i want a couple of explanations that are going to make the most sense and are going to help me the