kay caitlyn. >> i gave the product an eight. nice job starting the company, by the way. gave the pitch a seven. here's the major thing you need to think about in the pitch and also just in general in talking to consumers. you have to make sure that you're addressing the barriers to consumption. and so, if you're talking about parents and parents with babies, they want to know that the kid is going to eat the food. >> that's exactly what i was thinking. if i knew that babies love this, i would be buying it right away. >> yeah. so you want to make sure you're addressing those concerns right up front. >> right. i think you can do that through sales or through stories about parents whose kids not eating other stuff and then eating this. good luck with everything. >> thank you. >> i hope that you do fantastic. thank you both. you stick around. we need more from both of you. >>> when we come back, how do you get a sales team to sell just the way you would? and how an all-female pennsylvania car repair shop is defying gender stereotypes. will your business be ready when growth