for "nightly business report," i'm kayla toushy. >>> it is rivalry weekend in college football, so thateans millions of people will be glued to their tv sets, but as jane wells tells us, one legendary coach is hoping to change the way fans watch. using what's known as a second-screen strategy. >> run the pistol on us. >> reporter: no one knows oklahoma football -- >> release it out of the back field. >> reporter: no one loves oklahoma football like barry switser. the legendary coach now has a plan to profit through a venture called coaches cabana. >> actually, like a reality show, watching the game in my home with me, but it's interactive with an audience outside my home, which is really neat and that's what the sponsors like. >> reporter: it works like a second screen, you watch okds football on tv, you listen to switser's commentary online, and he doesn't have to pay for the rights to it, so has the ncaa said anything to him about this? >> i didn't even call when i worked for them. i know what the answer's going to be, no, no, i'd rather ask for forgiveness. >> reporter: last season h