. >> kaylie, how did you get on this project? did you yourself use yelp in any way? you have friends who got burned or had problems? >> it wasn't through friends. i did use yelp to look at businesses to see if there were places i wanted to go to or not and i went to my physicians one day and she began to tell me about her experiences with yelp. and i was floored by the things that she told me. i went home and began to investigate it. and the more i dug, the more i found. and i thought that this was a story that should be told. because i didn't know about any of the things that were going on with yelp and i asked my friends if they knew. they weren't aware of these allegations against yelp either. and i thought the story should be told and i can offer a platform in order to do that. >> so going beyond the people you've talked to. when you say exhaustive investigation, what do you mean by that? how many people have you talked to? you're willing to dismiss an ftc investigation which found nothing wrong and say yourself that maybe they didn't do a good job and you're doi