a survey by the consumer institute or kci, measured impact of rising prices. 31% of consumers, as youan see, said they felt very impacted another survey by kci asked where customers felt the most price impact of the changes. top two categories were food/groceries and gasoline. get this kci also reports that 68% of consumers would rather wait for a product than pay more for it right now. so, memorial day weekend might just be what retail needs to bounce back a bit. will a spike in sales be enough? let's bring in katie thomas to talk about this. katie, let's start with the big mac row question is the american consumer still strong >> right now, dom, honestly, it is tricky. we're on a collision course of the inflationary price impacts and, of course, slowing all impacted by supply chain and the pent-up demand in spending that we have been talking about since the beginning of the pandemic. in some categories, that is playing out right now. we are absolutely seeing consumers feel the impact on the inflation. food and gas is where they are feeling the concern and starting to think how they