. ♪ >>> small businesses are revitalizing the e kconomy, and american express open is here to help.hat is why we are proud to present "your business on msnbc." >>> hi there, everyone. i'm j.j. ramberg and welcome to "your business" where we give you tips to help your business growth. this is international women's month and oso so the focus is to help women succeed in their businesses and how to achieve and overcome obstacles. and our first story is about a woman who understood that the market had a hole, and she set out to fill it. >> we do not focus on the high end at all. we really have an amazing quality product that we want accessible to as many people as possible. for me as a business owner, i want to have a product that is where you are as a consumer. >> debra myers didn't intend on selling her organic bath and body line infusia in grocery stores. >> we really thought about who our customer is, where they are at, and what they can afford. >> but that is exactly where the lotions, handmade bath balms and homemade bath salts have ended up. >> it has been a good choice for us. >>

this period of time, because as a number of speakers have said, the way that people feel about the e kconomy, they feel about government. we are in a painful and slow process of recovery and for most americans a truly awful period. it is important to recognize again and again that it wasn't that great before 2007. that 2002-2007 has the dubious distinction of being a recovery period where median real family income fell. where real median income for male workers fell. so you are not talking about a period where people were indeed borrowing a lot, and they were indeed trying to break through the budget constraints by borrowing which is part of the problem, and we can talk about the liquidity which allowed them to do it and all of the things that we have heard about today which in the nasty storm of things coming together created a mess. but people are not feeling very good, so if you say, hey, how about let's invest in while we are cutting your medicare, let's invest in a robotics program, and somebody said, why so much trouble getting the message out. that is a difficult message to deliver. >