by the way, some great reporting, keach, on this. i think this is so long overdue. that has a good technology platform. they earn their revenue by advertising. so, of course, they're making decisions that on the outside we would say probably ought not do that. i would be pointing out a couple things. one, they know and clearly didn't do anything about it, that this is harmful to kids on one of their platforms, certainly instagram. there's a few things we can do to that end. one is giving parents more control. it doesn't take any regulation. they can do it tomorrow if they want. i argue as a parent myself, kids are a little older now, would love to have that ability if my kids were younger, number one. number two, they knowingly, according to past testimony even in congress, they knew the russian government was causing some trouble using their algorithms targeting americans for their own malicious purposes. and one of the reasons they didn't want to engage is because it was advertising revenue they'd have to give up. so i think there's a way forward on this. but i th