i used to be called the keebler elf, there's a picture of me where i look like the keebler elf.one, tollhouse is so big right now, the cookie dough, that can be right unless it was someone drinking. what is it can be. >> the tollhouse in. >> i just had this conversation with my parents. they said whenever i think i do poorly on a test, i always did really well. but then it was the opposite. >> tollhouse cookie dough you said. you knew it had to come from somewhere. that's the tollhouse in. question number three. sushi and the magnolia bakery saw an increase in business after they were featured on what tv show. was it friends, sex in the city or iron chef america. >> i feel like sex in the city would definitely be a reason because new york, friends, iron chef makes the most sense to me because of cooking. you could be throwing me off. i've got to go with c. >> iron chef america is right. >> do remember they were always eating those cupcakes. >> i never watched sex in the city. >> that's it. that's your downfall. >> i live in new york now. >> every episode of friends. here's the f

and just for some history here, kellogg bought keebler in 2001 for $4 billion in cash and debt.in consumer packaged goods, especially at big companies. this deal is indicative of a few things happening in big food trends, that is. all the new ceos and a whole new wave of them announced in last year or two focusing on growing sales. for the past few years, all about cutting costs. and they're also focusing on divesting nonperforming businesses like this one that aren't growing, which is also a big change from the past few years, which they were just adding brands, general mills buying annie's and blue buffalo. you're seeing some of the results, general mills doing a little bit better. campbell's soup is selling its international business but these are still sort of show me stories in terms of the actual results because none of them are showing tremendous sales growth pretty much at all. >> i wonder how much market share tate's has taken from keebler and amos, right? >> tate's in the hands of mondelez good example of how millennials and younger consumers are going more for the pur

i love keeblers. reporter: a lot of people do. kellogg is selling off the keebler brands.her. another beloved kind of cookie. so that part of the business, three of those activities are going to an italian company, ferraro, $1.3 billion. kellogg's ceo, says they were not easy decisions to make. essentially they want their portfolio to be a little bit more honed, a little bit more focused. obviously with a eye toward future growth. want to focus on more core business. little best dessert. navigation towards healthier eating. if you look at kellogg on the day, that stock is lower. the past 52 weeks down much more than the s&p 500 as well. the stock down 11%, in the past 52 weeks. subpoena 500, of course. inin that same time frame. kellogg for the moment a serious underperformer which may or may not have informed the ceo's decision. susan? >> deirdre, see you in a few minutes. talk about the markets. on april the 1st, we're not fooling around on april fool's day with all major averages up big for the third day in a row but is the rally we've seen since christmass eve bottomed

was bought by kellogg, which also bought keebler foods.ellogg is selling off the keebler brands to ferraro. >>> nbc news is looking for ways to make this a better place to live. >> all this week we are digging into ride-share realities. tonight we're taking a look at the industry from the perspective of those who feel they have been replaced. talking about taxi drivers. >>> and next, the arrest of a wit looks like george having are busy day.? ♪ the beat goes on george has entresto, a heart failure medicine that helps his heart... so he can keep on doing what he loves. in the largest heart failure study ever, entresto was proven superior at helping people stay alive and out of the hospital. it helps improve your heart's ability to pump blood to the body. don't take entresto if pregnant; it can cause harm or death to an unborn baby. don't take entresto with an ace inhibitor or aliskiren, or if you've had angioedema with an ace or arb. the most serious side effects are angioedema, low blood pressure, kidney problems, or high blood potassium.

i read that keebler was just sold in a deal worth $1.3 billion. [ audience oohs ] great for keebler,ough on the elves who found an eviction notice nailed to their tree this morning. [ applause ] bummer. this is exciting, guys. applebee's is bringing back the strawberry dollarita. [ cheers and applause ] for the entire month of april. for those of you who don't know what that is, it's a a $1 strawberry margarita with a twizzler for a straw. they've been trying out some different slogans for the drink. i'll show you what i mean. first is "applebee's strawberry dollarita. like a cavity wrapped in a a hangover." [ laughter ]so "e strawberry dollarita. perfect if you want strangers to ask, 'hey, is everything okay?'" [ laughter and applause ] next there's "how willy wonka gets crunk." [ laughter and applause ] then there's also "insulin sold separately." [ laughter ] and finally, "one step above prison wine." there you go. [ applause ] some interesting slogans. >> steve: only a dollar. >> jimmy: this is pretty cool. scientists have built a 6'10" robot that can hit perfect three-pointers.

kellogg's, likely then to shed keebler and famous amos and fruit snack brands here.oks like it could be a 1 to $1.5 million deal. who is hungry and on the acquisition trail? yep, it's ferrarro. having bought out businesses from nestle and other candy companies. they are looking at this team of assets from kelloggs. they want to help exploit under appreciated brands. that's why they are buying them. meanwhile, kelloggs, well, they have underperformed in the market. the share prices down 11% this year. they are looking to freshen up the portfolio. one other story worth looking at, 15 years since we all started using that old g-mail app. g-mail freshening up the app with new features here. they are now the biggest inbox americans use. back to you. >> 15 years, that's crazy. jeff, thank you. >>> up next, bill will have the forecast for the week ahead. >>> a tall order, how tinder is taking dating to new heights coming up on "early today." how do you get skin happy aveeno® with prebiotic oat. it hydrates and softens skin. so it looks like this... and you feel like this. a

smugger and pepsico but i like the keebler business. i thought they should have tried to fix it. i'm not biting not me not now. no way jerry in florida,. >> hello, mr. kramer thank you for taking my call >> of course >> i bought macy's at $37.79 on november 9, 2018 i like to know what happened to macy's money savings restructuring. should i sell? >> no, no don't sell it's got a 6% yield, the balance sheet's vastly improved. i think jeff is going to get it right but they have a lot of restructuring still to do. once they fix that, you're buying a stock at 7.8 times earnings even if they miss the quarter it might not go down much more. frank in new york. frank. >> boo yeah, jim i just wanted to thank you for a wealth of knowledge that you shared and that has benefitted me greatly >> thank you thank you. >> my question is this i acquired yum and did some homework and checked out yum in china. i purchased yum china last tuesday and i'm wondering if this china deal depending it goes through, and its details will help establish american companies in china or just stimulate new stocks t

kellogg foods announced yesterday it has sold its popular brand keebler cookies.ly they sold to it a logging company. [ audience oohs ] [ laughter ] researchers from nasa and the european space agency are seeking female applicants for a study on weightlessness. it will pay women $19,000 to lie in bed for 60 days. said trump, "wow, i paid like seven times that for one day." [ laughter ] [ audience oohs ] [ cheers and applause ] researchers at the university of washington believe they've developed a hormonal birth control method that could be safe to use. it could replace the current male birth control method, fortnite. [ laughter and applause ] and finally, new york city police received complaints recently about a vandal writing pro-trump graffiti in a brooklyn subway station. so to catch him, they did the only logical thing. they built a fake wall and hid behind it. [ laughter ] which brings to us a segment called "the kind of story we need right now." ♪ [ cheers and applause ] >> seth: earlier -- earlier this year, this graffiti started appearing at court street

but better than january and february plateauing and a bit of a turn >>> kellogg should be selling keeblermos and other snacks to ferrero in italy they successfully beat out hostess brands for the business. the deal expected to close by the end of july. largely expected thanks to cnbc reporting overt last few weeks on this deal where i mentioned that kellogg brought keebler for $4 billion back in 2001, which just shows the changing tastes of american consumers and what's happened to a lot of these acquisitions at big brands the theme for 2019 with some of these food brands trying to get back to growth, divest we're seeing it can campbell's soup they're getting rid of their campbell's international business general mills divesting some of its businesses they're focused on growth and that's a big change where they used to be focused on cost cutting the last few years >> this deal is what anu told us divest -- >> clarity >> exactly going forward. and as you side something we've been expecting cnbc.com up next, allianz's u.s. investment strategist tells us the sectors she nafrz. >> later, face

david: kellogg will sell keebler and related units to ferrero for $1.3 billion. , kelloggad of the opene fluctuating, but there is a question of whether we are looking at the deacon glamorization -- the decong lomorization of american businesses. david: there's a report the price might be be -- the price $1 billion andn $1.5 billion. lisa: new york becomes the second state to ban single use plastic bags. plastic industry new york concern about their business model. this is bloomberg. ♪ lisa: here is what i am watching. new york state's ban on single use plastic bags along with the sweeping plan they pastor for the weekend. a lot of new proposals. david: a controversial budget coming out of albany. they will not be able to drive south of 60 streets unless you pay a fee. so wasteful. lisa: there's a question of how much it will reduce the plastic bag usage. new york becomes the second state behind california to ban plastic bags. there is a question of whether it will be an option for businesses to charge for paperbacks. this does not apply to take out containers, toronto, -- to raw meat,

it is selling keebler, this deal was imminent >> all right,cramer, let's get down to the new york stockre 2050 today on the s&p, at least once or twice of the week >> i think when we talk positive of the market, people must think it is political joke i love seeing larry kudlow on the set last unique, week, he a with us it is a pretty good situation. can you imagine if he did cut then you would get rid of all that yield curve stuff and we realize we are off the races it is a pretty good quarter. there is still people out there calling it a bear market quarter, joe, i don't see it possible >> so i read the tesla complaint this weekend which means you read it a week ago it looks like a loser for tesla. categorical loser, the question is what will the judge do assuming the judge sees it as a loser, what is the risk for the tesla shareholder going into the hearing this week? >> i think judge nathan called them into say if this happens again, you are going to be removed. i think those are the two options and you are absolutely right. judge nathan, that brief was about how judge nathan was dis

. >>> also this morning, kellogg has announced the sale of keebler and famous amos cookies to the furrrow group. kellogg says it is shifting its focus to rice chrispy treats and pringles. >>> people using gool maps may see a feature of a the game snake. you use a different vehicle for different regions of the world. you use a double decker bus in england and a street car in san francisco. google says it will be available for one week. >> one week. >> it was a very popular game and i imagine a lot of people will be wasting time on that today. >>> time is 7:56 #. airlines coast to coast dealing with major technical problems this morning. coming up at 8:00, details on the system wide outage and how travelers are affected. >>> plus, it's hard to shake off a 7 figure loss, a very expensive decision involving taylor swift and levi stadium. >>> good morning. right now we have traffic that is improving on some of the commutes like san jose, a little improvement. >>> a lot of cloud cover after a weekend of sunshine and temperatures. the clouds will cool things down a little and more rain is on

then there is this, kellogg reportedly near a deal to sell keebler, famous amos and nutella to ferreroy as today. kellogg said it was exploring the sale of the brands last year. the stock is up less than 1% this year. those are your headlines right now. maria: cheryl, thank you. markets are kicking off the second quarter with a big rally, thanks to upbeat data out of china. we'll take a look at the global economy and tell you what the manufacturing gauge told us about the economy and the globe. dow industrials up almost 200 points right now. beauty and braun, ulta teaming up with marvel for a makeup collection a that is out-of-this world. back in a minute. stay with us. ♪ hey, glory, glory hallelujah. ♪ ♪ ♪ i can do more to lower my a1c. because my body can still make its own insulin. and i take trulicity once a week to activate my body to release it, like it's supposed to. trulicity is not insulin. it starts acting in my body from the first dose and continues to work when i need it, 24/7. trulicity is an injection to improve blood sugar in adults with type 2 diabetes when used with di

. >>> kellogg getting close to -- you know it's got this keebler cookie brand.t to nutella. you don't like kellogg at all, do you, keith? tell me why. >> this is another american brand that's been out of touch with consumers. they are focusing on sugar bomb cereals, on pop tarts, on eggo waffles, but really, they have missed the shift toward organic foods. cash flow's down, their brands arestruggling. i think it's got dividend risk. stuart: jeff is nodding his head. >> i 100% agree. the bottom line is organic food is the only way to make money in the industry. they are trying to revive these brands which basically contain processed, very bad for you foods. stuart: organic food is the only way to make money in -- >> in the food business now, because millenials are shifting to eating healthy. i survived on twinkies and ring-dings and all that. stuart: didn't we all. >> eight cans of soda, stuff that's very bad for you. stuart: it's not in moderation. what's wrong with that? if you live on twinkies and doughnuts, yeah, you've got a problem. >> i will buy you a case