he is the principal of keeton iconoclast, llc. thanks so much for being here today. >> thank you for having me. >> appreciate you coming. go against the grain. think about things in a markedly different way. that's what diversity is all about. well, that's what my guest said about diversification and inclusion in a recent magazine profile. today on "eye on washington," we're going to learn why he believes a diversified culture can make or break a company's bottom line. we're going to find out the reasons one global ceo says diversity benefits business. and we will look at congressional delegation work. well, can embracing diversity and inclusion benefit a company financially? my guest, mr. keeton, says that he thinks it's proven. and in fact, in that article which appeared in "seven" magazine, he claims it let to casinos in cleveland and cincinnati win casino licenses. we're going to ask him how. but the point he makes in the press before the national organizations he serves is this. cultural dexterity has become crucial for the s