keira knightley went from an "a" cup to a size "c" in this publicity photo. when they tried to do it four years later she said no. kate winslet publicly criticized this "gq" cover, saying they reduced her thighs by a third. we took the ads to colorworks in new york city. >> makeup age eyelashes were done. everything was smoothed out. skin was totally smoothed out. there are no lines, crow's feet, no laugh lines at all. probably the whole shot has been color corrected and manipulated to make the skin tones right. and then, they've probably made a mask in the dark areas. and they made them a little darker. the only way you can do a demonstration like this. >> reporter: i'm no supermodel. but why not put an ordinary photo of me to the photo-shopping test? here i am before. and here's what i look like after. no more dark under eyes, or smile lines. i even have longer eyelashes. hmm, i think i could get used to the new and improved bianna. they even removed a mole. but in a statement from l'oreal the company said, quote, we do not believe that the ad exaggerates t