realize your buying power at open.com >>> this week's your biz selfie comes from keith humphrey who ownsjet airwerks, and aviation and parts repair company. thanks for sending that in. now, why don't the rest of you send us a selfie of you and your business. you can send it to yourbusiness@msnbc.com, or you can tweet it to @msnbcyourbiz. don't forget to u use #yourbusinessselfie. >>> for anyone who has tried online dating, it can be a daunting experience. so today's elevator wants to change up the process. let's see if our panel wants a second date with him. >> hi. i'm ken deckinger, i'm the co-founder of jess meet ken. we're a dating app for women who may not be right for them but can be great for someone else. the business is based on the true story of how my wife jess and i met. my best friend adele posted me online. jess saw the post, e-mailed adele, and dell introduced us. we solved one of the biggest problems in online dating, which is misrepresentation. the market is $2.5 billion, but littered with hook-up apps. so we're positioned as a relationship-based product. from a business