the vanguard, keith raniere. then came the night sarah says she and four other women submitted, one by one, to being branded. >> and the woman on the table screamed out in pain, twisted and turned and yelled, and the woman i was with holding her legs down, we looked at each other, and we just wept. >> reporter: why didn't you let go, and run out of there, even naked? >> it didn't seem like a choice at the time. >> reporter: authorities allege allison mack oversaw similar branding ceremonies, in which she told women to "feel the pain," and "think of their master" during the agonizing procedure. why would anyone submit to this? sarah edmondson points to years of nxivm training. >> all the indoctrination, all the years of, "women are weak. women have no character. now is the time to prove i can do it." >> reporter: sarah gives another explanation for her obedience -- before she joined the secret sorority and got branded, she says lauren salzman had demanded highly compromising "collateral." >> you need to provide so