kels kellog kelloggs, king of the cloud.wo companies are not just in different leagues, they are playing a different game, part of that is because of growth. future earning stream, general mills have a slow grower of 7.2% over the next five years, earnings will increase 7% annually. investors won't pay for those. salesterm.com 40% earnings. which years from now it will be much more valuable. giving it the sky high numbers i mentioned. so you always have to consider verse us the growth rate. stocks with faster growth, higher priced earnings multiples, brings me to a whole new values metric that under pins much of the analysis we zo on t do on the show. the pe multiple to the growth rate. divide the multiple by the long term growth rate. we are driven by peg rates whenever we make comparisons and judgments. good news for michael, when it comes to the peg ratio, we can talk in more absolute terms about what is good number and what did is bad. you need some black and white in this crazy process, my rule of thumb that i have arri