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kellogg. fiberplus so much more. >>> this morning in "today's kitch kitchen," a farmer's market fit for the ages. "today" it is more successful than ever. the author of l.a.'s executive chef of the restaurant located right in the farmer's market, good to have you both here. jo ann, i know you're from new york and you went to l.a. you didn't have a lot of friend so you started hanking around the farmer's market. that's what inspired this? >> yeah, i was like a fish out of water. exactly. i fell in love with the nostalgic charm that you could eat around the world and sit and people watch and walk around, which for a new yorker is so key. so i fell in love with it. as i got to hang out there and meet the cast of characters i was like, this would be a great book. >> you say it is a food lover's storybook. you really wanted to give us a sense of some of the faces behind some of the stands and the produce and the food that you see there on a daily basis. >> yeah. i think a lot of cultures tell their story through food. so it was really important to reach not just showcase the signature recipes of course but really capture the personality of the market. >> and for