and, kelly mcbride is a leading voice on ethical issues at the poynter institute. elcome all three of you. kelly, some are questioning why nbc made this decision to suspend brian williams before they finished their internal investigation. what do you make of that and the punishment? >> well, it was a bit mysterious because normally, a media company would say what they were suspending the individual for so that there would be some sort of record of it. so the fact that they suspended him before their investigation is complete maybe it was a p.r. move. maybe it was more about the public relations than the journalism. maybe they wanted to buy themselves some time in order to figure out what their next strategic move is, and it's possible that brian williams will never come back on the air. >> woodruff: max frankel, what do you make of the punishment and how this was done? >> well, breech of trust was the accusation and i think that's exactly the right charge. they are buying time. they are worried about the financial investment in the "nightly news," which is an enormo