started in 1946 by bill kelly and william e. moore, the goal was simple: make a quality paint that professionals would be proud to use. and second, understand that those professionals are not only your customers but your partners. what a concept! quality and loyalty trump chasing the market down. >> what we stay focused on was number one what we're known for, which is quality. we know who our customers are and we never took our eyes off that. we became a real strong partner with them over the couple years that the downturn hurt us all. >> reporter: kelly moore even set up classes, tutorials for small business owners, customers, to teach them how to survive tough times and it looked for bigger markets. a western regional player in the u.s., kelly moore now ships paint to china, japan, cambodia, vietnam. the driver? >> quality product for one and the second factor is that it's made if the u.s. that's what they seek. that's what they want. it's that quality. >> mike: what kelly moore seeks is the next great break through in paint. odorle

the truck being driven by 26-year-old matthew moore ran a red light and t-boned into the car that kelli was in, at 85 miles an hour roughly. in the car was her friend jeremy price and her 7-month-old baby. she was also five months pregnant at the time. >> oh. >> kelli was a nursing student and her friend jeremy was a former star high school athlete. he ended up passing away because of the injuries. >> what about the baby? >> i want to show you my grandson. >> unfortunately her unborn child suffered traumatic brain injuries and he did end up passing away. to tell us more we have john via skype right this minute all the way from dallas. >> this is my daughter and grandson. this is the grandson that was in the back seat when that drunk driver hit her. he got a traumatic brain injury as well. i want to show you the first thing i saw when i got here to dallas. she cared and loved everybody. she was five months pregnant at the time. that's the little guy's feet. little feet. and he passed away that night. the only way we're going to change this drinking and driving and get it to stop is chang