to tell us all about what went down whip this incident and how it became an ad we have kelsey montainrector of marketing for this project for dairy queen t. is a real surveillance video from one of our local dairy queens here in sioux city. we k34actually aren't using it local advertising, want pd to put ton internet. he did get caught. he was actually trying to break in because he was hungry and want add blizzard. >> it's not like they just have the blizzards ready to go. he would have had to break in and then yupz the blizzard-making machine? >> yeah, he thought that. apparently he thought he was good enough to do something like that. >> got to love him. >> and the video up online and then you decided to have the ad or did you have the idea to create the ad and put it up? >> we actually had the idea to create it. took something negative, unfortunate that happened and the turned it into something positive. people really do crave blizzards, i guess. >> are the blizzards in sioux city, like, extra good? is that why this guy wanted to break in? >> they must be! >>> it is summer, and the