joining me is ken aulette. first of all, welcome, mike. >> well, charlie, thank you for having me in. >> rose: how good an article is this. listen this, this is the first paragraph. before he goes to sleep between 11 and midnight dan phifi the white house communications director at this typically checks in by e-mail with the same reporter michael enwho is also the first reporter he could responds with after he wakes up at 4:20. what is it that has made you so essential. >> well, charlie, everybody in the political, media, broadcasting, financial community wakes up and we all want to know the same ten story. we all want to know what rahm said on charlie rose last night. what vice president biden's op ed in "the washington post" is. who dick cheney's going to endorse. what the news nugget in david remick's book is. but to find those ten stories, we have to read a thousand stories. so the idea of playbook is we do that for you. we pull out what people are going to be buzzing about, what people are going to be talk