ken calliger from titan atlas global building low-cost, high- quality homes.'s start off talking about the way people live now and what you would like to see in the future. >> we want to build the strongest and safest houses in the planet and we manage to do it with proprietary innovations as well as providing the best building practices in the world. we have created a strong home, very energy-efficient, a home that can be built and manufactured by us in charleston, south carolina, and large scale volume and it delivers social benefit, if you will, around the world. the quality equation has been altered by us at this point. >> what is the challenge at this point? >> it is really adoption. the u.s. continues to build with wood. we use the strictures of the international building code which has very strict requirements as to seismic rating, wind shear, thermal efficiency, and being fireproof. a lot of these cannot come close to passing this. you have incumbent technologies, timber, or in a post-sandy environment, splinters. if you have built with our technology,

ken calliger from titan atlas global building low-cost, high- quality homes.off talking the way people live now and what you would like to see in the future. >> we want to build the strongest and safest houses in the planet and we managed to do it with proprietary innovations as well as providing the best building practices in the world. we have created a strong home, very energy-efficient, a home that can be built and manufactured by us in charleston, south carolina, and large scale volume and it delivers social benefit, if you will, around the world. the equation has been altered by us at this point. >> what is the challenge at this point? >> it is really adoption. wood.tinue to build with we use the strictures of the international building code which has very strict requirements as to seismic rating, wind shear, thermal efficiency, and being fireproof. a lot of these cannot come close to passing this. you have incumbent technologies, -sandy, or in a post environment, splinters. if you have built with our technology, we are hurricane proof, tornado proof, fi