who are making these lovely videos which just started releasing yesterday, and it's writers like ken follett talking about why books are important in their lives and why they make time to read. and they're really fun. they're also on the web site and can be found on the social media channels, again, searching for that timetoread hashtag. >> making time to read is important because -- >> if you don't make time to read, your brain will rot. >> a book can educate, it can entertain, it can enlighten. >> there's nothing like a book to make you see the world in a new way. >> if i could sum up the impact books have had on my life, i would say they saved my life. >> i have never been without a book. >> a book unlike almost everything else in our lives today, don't require a password. >> i read when i should be looking at it's. [laughter] >> it's always hard to find time to read -- >> i developed my love for reading as a boy. >> by the age of 10, i was already reading all kinds of crazy stuff. >> don quixote ivanhoe. >> and trash too -- >> harriet the spy. how appropriate. >> a faraway look comes int