. >> this was something that ken melman, who ran president bush's re-election campaign, and david plough admits to being a student of that campaign, this is something ken melman perfected upon what the clintons did. we were students of those media strategies and tactics and i think they brought it to another level. i actually ran the office in the white house that was in charge of bringing in local media. we put bush on the cover of "runner's world." >> what local -- sorry, who does "runner's world" appeal to? >> runners. but everything that a president does that isn't the, i don't know how many there are now but the number of owned chairs in the white house briefing room, everybody else is handled by another white house press office, the office of media affairs. presidents have always sought -- >> politico is handled by the haz/mat team. >> i was going to say, i don't know who handles politico. >> going back to the beginning, the most interesting thing about that chart, when they talk about minorities up and white working class down, what they're talking about is literally just the popu