i talked with one ceo, ken powell, ceo of general mills how to control the potential impact on consumersmarket is gyrating a bit on corn right now. it's that time of year where every week there's a different piece of news. we haven't seen anything that would make us really materially change our expectation for our broad market basket inflation next year. >> so his point is, he doesn't expect big, dramatic change in prices despite the fact we are seeing a rise, slow rise, in prices for corn. >> there are so many things related to corn that i don't think people realize that could affect their prices as well. name a few. >> it's not just corn on the cob. corn is used in almost anything you can imagine. used in frozen pizza, marshmallows, wall paper paste, chewing gum. some ingredients in your foods like maltodextrin, high fructose corn syrup comes from corn. the feed that goes to animals, there's corn in that. so you know, add dairy products, eggs, beef, chicken, pork, the list depending on the corn. if the feed is going up in price you're feeding your cow, pig, chick than could create a do