that's ken powell, you see why people own these stocks? how you make real money in the market. you buy, you reinvest the dividends, you hold it, and ken powell makes the money for you. after the break, more money. >>> coming up, the game rolls on. when companies dominate the competition, you could end up being the winner he. all week, cramer is checking out stocks that have weeded out the weak in their industry. tonight, the rails are picking up steam. find out which ones to hop aboard. >>> with natural gas prices soaring up to nearly $4 per thousand cubic feet, they're the highest level in 18 months. shouldn't the stocks be roaring? a lot of people are betting that utilities could start switching back to coal from natural gas. now, that might be terrible for the environment, but it's darn cheap, and if coal volume starts coming back because of the switch, well, that's the holy grail of the railroad business. because rail is the best way to transport coal. the truck don't too well. i bring this up, because we're playing a game. a new game

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one ken powell from general mills.y sanchez from sanchez energy, first being one of the most well-known companies in the world. second being completely unknown to almost all, including me other than to watch its ipo a couple of years ago. here is behind the scenes information. when we book executives to come on, we put together a file of all recent research reports, conference call and noteworthy articles for me to read. that's called the homework. i also get a memo written by our research staff that includes all salient points, any insights and a summary of all they have gleaned from the same materials i read and some sample questions. that memo goes to our head writer cliff mason to be masonized, our funny term. you hear the final copy after four or five drafts that are kicked back and forth between us. that's part of the masonization process. usually three or four paragraphs that we think sum up what's the latest and why we are talking to the ceo and how the stock has done. that's the intro. we then do the interview

let's not forget, last week ken powell was on the show, he told us food inflation has peaked and competitions less fierce? that could help. pinnacle foods reminds me of long-time "mad money" winner b&g. they've got truly iconic ones under the roof. i think you should try to get in on this ipo. that's why i did this story money. call your broker tomorrow. i like it even if they raise the price. even if they take it up to $22 to share. at that point, let's pause, it may be too high. after the break, i will try to make you more money. >>> coming up -- invest in innovation. it's not the latest gadget that could drive profit in your portfolio. medical science is leading the way with breakthrough technology. tonight, cramer's kicking off a week-long series highlighting some of the most revolutionary companies that maybe heading higher. be heading higher. >>> when the market was really getting hammered earlier today, and of course last week courtesy of the european woes, i came back to the question i always ask whenever the averages get whacked by some supposedly terrifying exogenous event. nobody

by the way, the ceo ken powell is going to be on "mad money" tonight at 6:00 and 11:00 eastern time.o have a quick little debate on what the scoop with this stock is, enis. then maybe the ceo will have to hear who won or lost, whether it's a buy or not. >> i think it's a hold because it's a 3% dividend name, but it's priced at 17 times. it's only going to grow earnings 5% a year. but the business is very stable. i'd much rather own like i mentioned at the top of the show an amgen or abbott labs or merck. you're getting a 10, 12 valuation. >> i eel take the other side. i think it's a great name because of the stable growth. over the last five years. although you're going to pay a premium because it's a premium name because of the dividend and the number they're putting up you own general mills here. >> my problem right now is the fact that their margins are going down. i think it's priced to perfection. great stock, well managed. they're doing everything they can. but i think they have priced themselves perfectly. i would wait for a pull back. >> corn and wheat prices have come in tho

we should be talking about guys like ken powell more because they are what makes investment fabulous.et and we all know their product, by the way. general mills and a great manager. 52-week high and great dividend policy and he has what i call the social compact with his shareholders. he will raise his dividend and buyback stock. i'm looking for social compact ceo steve holmes from wyndham worldwide. that stock has the ultimate social compact and the biggest move from the bottom in march 2009. i'm going for the social compact. >> all right. i expect to debate on your show. >> all right. >> toss it. i'm using one of those terms. >> i got you. next up on "squawk on the street," the ceo of model n on the company's wall street debut and that, of course, is on the very hot start on that trade and the stock is up 34% right out of the gate. is. >> model n debuting on the big board and model n makes management software for the life sciences and technology industries. modn trading higher by 36% after its ipo price well above expectations. fresh marine and the opening bell and the founder, chai