."" >> "action news" contu 40wi pamela edwas, matt o'donnell meteorologist david mry and ken rogers withic. frecy tynan, duc rgers andhe entire "action ws" tai'm jim gardne good nht. ♪♪

kate rogers is here joining us with more to the 73-year-old sneaker maker of the stars. i love this story. >> me too. and ken silverman creating a new company called relevant customs. take a look. >> we thought to make the shoe from the inside out. >> if you have problem feet ken silverman is it your guy. the new york based shoe manufacturer has been catering amputees, diabetics and people who need orthopedic shoes for his entire career at his business american orthopedics. >> my dad started the company since the second world war and i've been working here since here i was a young teenager. >> he's reinvented himself and the business in the past two years. he's also your guy if you want shoes made of exotic leathers in loud designs. the kind sneaker enthusiast will buy for thousands of dollars. >> this shoe is going to be around 2,000 dollars. >> you're probably wondering how a shoemaker went from selling custom shoes that look like this for diabetics and amputees to selling shoes that look like this, custom made for sheiks and hip hop royalty alike. >> his son john worked on custom made shoes in new york ci

kate rogers joins us with more on a 73-year-old sneaker maker to the stars. >> his products are actually all assembled in america. ken using his original brand, american orthopedic to create a new company called relevant custom. take a look. >> we thought to make the shoe from the inside-out. >> if you've got problem feet, ken silverman is your guy. he has been catering to amputees and diabetics and people who need orthopedic shoes for his entire career at his business american orthopedics. >> my dad started this company after the second world war and i've been working with him since i'm a young teenager and i'm still here. >> silverman at 73 years old reinvented himself and the business in the past two years. he's also your guy if you want shoes made of exotic leathers in loud designs. the kind sneaker enthusiasts will buy for thousands of dollars. >> this is going to be around 2,000. this show sold for about 4500. you get both shoes, left and right. >> you're probably wondering how a schumaker went from selling custom shoers to selling shoes that look like this, custom made for hip hop royalty alike. >> silverman s