let's bring in ken shropshire and marc fisher. baseball revenues are at all-time highs, but the demographics of those watching is the oldest of all sports, can those two things continue to exist together? >> attendance is very strong, revenues are high, but if you look at who is watching the games, on tv the average anyone of the viewer is over 55. that is a good deal more than football and well more than the nba. it is a problem that the new baseball commissioner realizes that baseball needs to address or they won't have that much of a future. >> why aren't more kids playing baseball these days. is it a cool factor? what is going on? >> that's a lot of it. think about the way it is presented to us. it is the old style. it is just transitioning into what is new. and here is where i tend to differ on what people are thinking. i think baseball will capture the youth audience with the use of technology it presented that other sports are not into. that other sports have not captured the same way. it's a transition period now. certainl