ken u reeves is adding business man to hise at he told robert fank about his newest adventure, making motorcycles. >> on screen, he is famous for immersing himself in every now, he's doing the same with his business. the arch motorcycle company. >> for me, riding is a kind of freedom. >> reeves his partner produce hand crafted, highly customized motorcycles from their l.a. factory. they sell for over $80,000 each and almost every piece is handmade at their shop. looking more like jewelry than engine parts. this company was founded after he asked him to make him a custom bike in 2006. >> we look at that bike and it was like, that's an amazing machine. it rides amazing. do you want to start a motorcycle company? . asked do you want to start a he said no. and then i said, but listen, man, we're going to die. you know, we're going to die, let's build someth incredible. what you've done is amazing. >> uniqu >> arch motorcycles have become cult favorites in have been riding since he was 22 and always takes two wheels to his acting and riding are similar. sx zbl when you come to that moment