it's the battle between campbell's soup and kendall jackson.oup versus wine -- old money versus new. there's a lot of money at stake and egos, too. >> $750,000. thank you both very much. >> george shows up the billionaire heiress with a $750,000 bid. and they're thrilled about it. >> i love making her mad. she was getting pissed, but that's great. >> in about six minutes, george and barbara spend $1.2 million on just two horses. >> we're gonna get you some good bluegrass in kentucky. >> we paid $750,000 for him. i was hoping we'd pay $400,000. charlotte, how the cookie crumbled this time. we're sorry. >> almost sorry. >> we still love you. you're still one of our best friends and always will be. >> total sales topped $31 million. >> last call. all done. $575,000. thank you. >> coming up... >> the thrill of knowing that we could be on the dive that finds a gigantic pile of sunken treasure, that's pretty exciting. >> next... >> in the end, tiburon, shark, chewed me up, spit me out. >> in the end, tiburon, shark, chewed me up, spit me out. you kno