here's abc's kenna whitworth. hello it's me >> reporter: it's been a little over a month since adele gave the world "hello." hello from the other side >> reporter: you probably can adele is everywhere. topping the billboard hot 100 charts for four weeks straight. appearing in these minimalist target commercials. and perhaps most impressively forcing 'n sync to say "bye-bye" to a record they've held for 15 years, the title for most album sales in a single week. in the digital age "25" sold more than 3 million copies of week of its debut. >> the first week her record was out, every minute, about 335 people bought it. that's crazy. never mind >> reporter: the "someone like you" magic seems to lie in almost a universal appeal. even her bodyguard has amassed a following online. "hello" is the inspiration for countless parodies, from the muppets -- hello from the other side >> reporter: to frustrated nfl fans --