kenner really wanted palitoy to take it on for the uk and europe.n though the managing director of palitoy was really optimistic about the potential of star wars, he wanted to give it to another toy company in the group who he felt needed it more than palitoy. i was also looking after denys fisher and chad valley, who are soft toy manufacturers. and i said to bernie loomis, who was peddling this product... i said, "well, this is great. i've seen the film, it's superb. but i've got to think in terms of 'do palitoy need it?‘ because they are underpinned by action man. " denys fisher, on the other hand, they've only got the spirograph, so they could do with a kick upstairs. but then i said, "i'll come back to you, bernie." so i then spoke to the management at denys fisher and they said, "huh! no, we can't possibly take that on." i said, "why not?" he said, "well, we're doing a deal with..." i think it was man from atlantis, some water...underwater thing! and i said, "yeah, i like star wars. i've seen the film. i think it's magnificent." and they said,