i recall, kenneth bolden, american economist, perhaps because he's married to a sociologist, images of the future are critical to choice behavior and it's going to have to be purposeful effort in hexone extent way that drives these kinds of changes and all of what we're talking about needs to be underpinned by a huge understanding of the role of energy productivity. >> lisa, you know we live in a world where both market forces and policy forces combine to create for us the environment in which we advance technology, that hour energy system is a complex array of public policies and market forces that shape and guide some of those market outcomes. one of the areas that people talk about is policy revolution, talk about pom sip. >> ok. i'm lisa margonelli, i'm the director of the energy policy initiative at the new america foundation. i come to policy as a reporter, i spent four years hanging out along the oil supply chain and watching how the sort of microeconomies of oil work together. i think one of the things that sticks in my mind when i think about the task that we have in front of