kenneth clark conducted a day mouse doll study, he gave black children white or brown dolls to play withrd, black children chose the white dolls, and said they were nice when black dolls were bad. when asked to identify themselves with the brown dolls, some of them were reduced to crying. dew disney dock mcstuffin's, showing the black dolls are not only important but big business these days. when you have a character, she's not sexy, she's age appropriate, she's mostly brain, you know, big headed doll and does seem to be selling cross racial lines, she's a huge, huge disney character at this point and not a princess. does that suggest to you something different going on in the doll world. >> doc has been around since 2012 and she's been in the top 10 toys for girls since 2012, and she's, you know, aspirati aspirational, she makes kids want to be a doctor just like her mother. so it's really egreat, and it's great to see, and she really does break down that whole racial barrier for kids, it's amazing. >> your research is right at the core of this question of the extent to which black baby