>> kenneth cole. >> kenneth cole, i like cole han. >> bye. >> go away. >>> coming up, a story so strange the cantaloupe said that is a strange cantaloupe, but you eat it anyway because you are true gal and you would never throw it out. >> is obama's campaign a campaign or a cult? well you already know the answer i am about to give you. >>> 40u -- how do they lasso them? they believe it is not a person, but a magazine. how she draws others into the fold. first the unnamed lady mentioned to pals in passing she has been working for the re-election effort. making note of who seems most interested. then after a few weeks of yakking about how super fun it is, she brings him to a house party with some political talk, but not too much and lots of coffee and cake. then she invites him to a boys truss night at the campaign office where they snack on on sandwiches and make phone calls to potential supporters. that's exactly how the believers got me. so let's discuss this in the -- >> lightning roooouuuunnnnnnndd. lightning round. >> that brain washes me. if you replaced obama campaign with sun wors