and kenny lauer, vice president of digital and marketing for the warriors. all for being here today. kenny, let's begin with you -- well, first of all, congratulations. the warriors just clinched a playoff berth. >> yeah. >> that's awesome. >> we're really enjoying it. >> there's a lot going on at warriors games. not just the basketball, which is phenomenal these days. and we have a video of some of what goes on. let's watch for just a moment. >> warriors! let's go time! ♪ make some noise! >> well there you go. there's some serious noise. >> yeah, make some noise. >> how has your organizationing approach to entertainment changed? >> well a lot of it comes with ownership. our ownership is heavily steeped, peter guber in entertainment. and what we do, we really look at ourselves more in the experience creation business. people are going to come to a game, and it's live entertainment. they want to be entertained. they want to have fun. and they have expectations of that. our goal is to use technology use what we know about entertainment and use the fact that ou