and that's why because of that race, because after bush loses to kent hance, he says, i'm never going to be out country to get. and he puts on the hat and the leather jacket and the boots, and he's reading books all the time. he's a huge reader. karl rove said in the 35 years that he knew george w bush, he never saw him without a book in his hand, but he didn't put it in the hands of the book in his hand on the campaign trail. and he presents himself as this cowboy with the twang and it works. he gets elected governor of texas twice. he becomes elected president, united states. but it also changed his image. and when he was president and wanted to show that he was a serious, thoughtful, intellectual person, it was too late in the news media. it just didn't seem that way to the american people, didn't see him that way. so sometimes you play with your image at your own peril. do you think that had i mean, they had positive and negative benefits for him? absolutely. yeah. made him president. wouldn't have been president if he hadn't made the turnaround. but as president and i can attest