joining me now as i can you are doing well from kenya she's a fashion designer and i'm boss of africa friday the way initiative and the chair of kenya fashion council i can you thanks for your time now why is it so important to modes can you nowhere. i think this is something that we've done as a fashion industry for a long time and for quite some time but it hasn't really been announced officially with the government then with the president to say that you officially need to wear an african. outfit made locally on fridays and we had a discussion about 2 years ago as fashion design as. a meeting that we had together and see we need to speak with one voice on one of the things the one of the outcomes of the meeting work that we need to start selling products and initiated the fashion fridays which has been running on for quite some time about 23 as right now and for the president to announce that all the government officials are going to wear a local you produced outfit every friday i think that's a lot for us ok now this is not the 1st i actually got it right it's previous governments have made such directives before it didn't really work so what m