. >> there is a tiny town called ker mit, these are numbers that eric erickson had come up for his pulitzer prize winning series, this tiny town, pop lake 392, over a two year period, one pharmacy gets 9 million pills delivered to it. i mean. >> rose: 9 million? >> right? so when you think about that, that is why there is a significant concern among so many of these people that this is primarily a problem of overprescription that started all of this. you got these people hooked and now when those pills started going away they turn somewhere else. >> rose: so it has our attention with this kind of tragedy. what are we doing about it? >> there are all different types of threement. we profiled those for the past couple of weeks, there is a treatment in rhode island where people who are recovering from this scourge are actually the ones on the front lines. they are talking to people in a way that, and they can empathize in a way with someone who has a substance abuse disorder right now in a way you or i can't. they can say literally i have been in this exact emergency room bed where you are, th