keran: keran. strud: i'm strud.ny in atlanta because i want to get objective third-party feedback on what they think about the website. and i'm curious to see how strud reacts to it. cargill: so, as you can see, there is no way to purchase anything from this page. you're telling them about this bullet-proof liner, but you're not really telling them why they should buy this. lemonis: what's that angry dog doing? strud: hold on. that's not an angry dog. that's brett's dog. he said he can't bite through the liner. cargill: what is the benefit? does it keep the drinks colder longer? what does it do? strud: it doesn't leak. cargill: okay. strud: it says "leak proof." lemonis: where does it say that? strud: the stamp that's on there -- "leak proof." "polar bear leak proof." keran: that stamp that says "leak proof." cargill: [ laughing ] you can't read that! strud: i mean, if you read through it, it'll tell you more. cargill: no one reads through here. lemonis: who put this website together? hayden: no one reads it. keran: