cosmetics developed by jamie kern lima. and we will meet her and hear more about her inspirational story right now. [applause] jamie: hi. alison: i am so excited to be here with you. i can't even tell you -- this is so fun for me. jamie: i'm so excited about bye bye foundation. i'm so excited about this. alison: jamie, bye bye foundation is something that pretty much has never been done before. you call it the world's first full coverage moisturizer. what does that mean? jamie: a lot of these products, they really are just makeup, and a couple of skincare ingredients thrown in there. a lot of times they can be drying on your skin. bye bye foundation is so different. teaming up with dermatologist and plastic surgeons, we literally threw everything out the window and started from scratch. bye bye foundation started its life as an antiaging moisturizer. it gives you your skincare, your spf, and your full coverage all in one. it is clinically shown to hydrate your skin by 79% in just 10 minutes. which is huge. just one step. th

paid presentation for the bye bye foundation beautiful you collection from it cosmetics by jamie kern lima. brought to you by guthy renker. imagine having skin that looks this beautiful, this flawless, without having imagine a product that covers everything but looks and feels like you're wearing nothing. imagine one product